While Ranbir may be having all the ‘Barfi’ this festive season, Salman Khan’s Eid ki sawaiyan still taste the sweetest, more than a month after the release of his movie, Ek Tha Tiger, last month on India’s Independence Day.
Creating records is nothing new for the movie, having made the biggest first day opener, the highest first weekend, the highest Monday collections, and the fastest Rs.100 crores on the box office.
Even as the industry speculates if it can break the record of India’s top-grossing Bollywood movie ever, the romantic action thriller from Yash Raj Films has already added yet another feather in its cap.
According to the latest Global Video Insights (GVI) report published by Vuclip, the world #1 independent mobile video company, the historic blockbuster has become the longest standing movie to be featured in the most viewed list on mobile devices in India.
Elaborating on the record, Bollywood Bhai’s namesake, and Vuclip’s Vice President, Business Development – APAC & MEA, Salman Hussain, says, “For the fourth month in a row, Salman Khan’s Ek Tha Tiger has been featured among both the most watched video clips as well as the most searched video terms by more than 14 million users of Vuclip in India, making it the longest running top movie title on mobile phones in the country. The Ek Tha Tiger fever shows no signs of subsiding yet among Indian mobile phone users, having been featured in the top ten in our GVI reports for June, July, August and now September. Never have we seen any movie being such a big hit for such a long time. In the last four months, the movie appeared as many as ten times in the Top Ten Most Viewed category, as well as grabbed a rank in the Top Ten Most Searched category each month.”
Among these top ten ranks, Ek Tha Tiger was the #1 search term in August and September, while it grabbed the numero uno title of the most watched video clip in the months of June and August.