The Bollywood actress, Viday Balan who gave some recent hits to the industry like Paa, The Dirty Picture and Kahaani, has recently signed a whopping Rs 5 crore deal fro endorsing a well-know sari brand.
Vidya Balan loves wearing sari and now she is known for wearing sari in the industry. The actress will be the new face for a Chennai-based sari brand.
Talking to media, Swati Iyer of Bling! Entertainment Solutions said, “Vidya today represents the quintessential India woman. She not only dazzles in saris but is also astoundingly self-assured to follow a path charted out only by her at a time when everyone is sporting similar looks. She stands out far apart from the crowd. She brought saris ‘back’”
Further Iyer said, “Hence it is no surprise that we got her to be the face of the biggest sari brand in the country. We are delighted to represent a personality as unique as her and are extremely proud to play a crucial role in creating Brand Vidya. Today Vidya stands for everything beautiful, real, honest, Indian and fearless. We now also manage her movies and endorsements.”
Moreover, talking to media, the well-known celebrity photographer Atul Kasbekar, owner of Bling Entertainment, said that they will promote Viday Balan as India’s Meryl Streep.
Talking to media, Mr. Atul said, “Internally, we have positioned her as India’s Meryl Streep. To a movie going audience worldwide, if the venerable Ms Streep’s name is in the titles, it is a reason enough to watch the film. We believe that Vidya is now in that league in India by a unique combination of critically acclaimed performances in box office success.”
