In respect of no consultant that is not in accordance with the law on transparency, the policy is breaching the law. And other reason is that it utilizes the data of private persons in order to hand it over to third parties, which is not what the users have agreed to.
“Protection of personal data is a basic rule of the European Union. It is inscribed in the treaties. It is not an if, it is a must,” Reding said.
Posting on its blog defending its policy updates, Google said that “as you use our products one thing will be clear: it’s the same Google experience that you’re used to, with the same controls.”