Facebook acquires facial-recognition startup

Now identification of tag photos on the Web by figuring out who is in the pictures would be easier as the No. 1 social networking site Facebook has signed a deal to acquire Face.com.

As per this latest deal, Facebook will use facial-recognition technology on its site that provides consumers an offer to use it and identify untagged photos of Facebook users themselves and their Facebook friends.

This technology also helps Faceboook in term of scanning user’s newly uploaded photos, compares faces in the snapshots with previous pictures and then make match faces and suggest name tags. As well as a match is found, the user will alert by uploading the photos and invites them to ‘tag,’ or identify, the person in the photo, source said.

The Israeli company, Face.com, a well reputed facial-recognition technology company is a long term vendor of Facebook and now once again social networking dealing with it, concerning user privacy.

“People who use Facebook enjoy sharing photos and memories with their friends, and Face.com’s technology has helped to provide the best photo experience,” a Facebook spokesperson told reporters.

Further added, “This transaction simply brings a world-class team and a long-time technology vendor in house.”

Reports suggested that, Face.com announced purchase today in its blog, added that the deal in support its developer community will offer a series of “opportunities” to build more products.

Although still there is no conformation about details, but media reported that around between US$80 – US$100 million may have pay to Face.com by Facebook.

Earlier April, the company acquired $1 billion mobile photo-sharing service Instagram, and this recent Facebook’s move helps to boost security of users in concerns not violation of their privacy.