Bollywood filmmaker and co-chairman of the FICCI Frames 2013, Karan Johar has recently said the focus should be Rs 1,000 crore from one film now, and not considering Rs 100 crore film.
Talking to media, Karan Johar said, “Rs 100 crore is restricting the limits of our self. We must add one more zero the Rs 100 crore films and take it to the next level. Rs 100 crore is limiting the growth and content (of films). The possibilities are endless, and we must focus on Rs 1000 crore mark instead.”
He further said, “In next five years, we will be in a position… it might sound aspirational, but there is a possibility that we may have achieved all that.”
The filmmaker was sharing his views with media during a press conference of FICCI Frames 2013 starting on Wednesday in Mumbai.
Meanwhile, FICCI Frames 2013 is an entertainment and business summit of the Federation of Indian Chambers of Commerce and Industry (FICCI).
Moreover, the theme of the conclave this year is – “A Tryst Destiny: Engaging a Billion Consumers”.
The FICCI will act as a bridge between thought leaders, studio heads and academics, who will hold a meet on topics such as digitisation, censorship, marketing, innovation and planning required in various policy issues within TV, cinema, animation and gaming, distribution, the future of content consumption in an era progressively getting defined by the digital media.
Talking about the concept of theater in India, Uday Shankar, heads FICCI Media and Entertainment Committee, said, “The number of theatres in our country is very few and the films releasing is more. We need to have more theatres for screening.”
Talking on this, Karan Johar said, “Hollywood is a much bigger market. It has six to seven films releasing on a Friday. Here, if more than one film releases, it is considered as a war. There is so much made out of two films released in a single day.”
FICCI Frames will separately hold talks on issues like censorship.
One of FICCI’s Policy Representation on the media and entertainment industry said, “There is a special emphasis on the Cinematograph Act this year, especially with regard to what happened to ‘Vishwaroopam’ (which was banned in Tamil Nadu after being passed by the Central Board of Film Certification)”
Karan Johar added, “This needs an immediate attention. We believe that the censorship should be the final authority on a film’s release. Censorship on satellite has already been tackled.”