As per latest Google India survey report, 7 out of 10 of tech buyers know about the exact brand and model they want to buy with help of web before go online stores for search.
Internet has influenced strongly the buyers’ behavior of purchasing across the country, to make very easy access of details of brands on the Internet as 40% respondents said to follow online information to purchase decision of tech brands.
Even report is also said that such online technology product searching is much more affected in tier I and tier II cities with 83 per cent respondents response that revealed Internet influences behavior of buyers across all type of cities and town.
And the tech brands in searching are mostly laptops, mobile phones, digital cameras and televisions.
“The Internet is impacting final purchases, and is fast taking over what was traditionally the role of point-of-sale and in-store sales personnel,” Rajan Anandan, MD (sales and operations), Google India told reporters.
The study which was conducted by marketing research firm Nielsen, on behalf of Google India, are considered with 3,677 respondents that were interviewed outside 200 multi-brand and single-brand stores across 12 cities in India including- Mumbai, NCR, Chennai, Kolkata, Chandigarh, Pune, Indore, Coimbatore and Kanpur, Vadodara, Kochi, Bhubaneshwar.
As per recent Google India study, it is cleared that Web is now second only to the TV in creating awareness for tech products for metros and tier I buyers who are surfing online in looking of pricing of products which are followed by surfing photographs, videos, product comparison sites and reading specifications.