Samsung launches ‘REX’ series ‘Touch Smart Feature’ phones

At that time a lot of options available in Indian Tech segment for customers at budget price, seeming that Samsung is feeling unconscious for lacking its dominance position due to less launch of cost effective devices.

Taking it seriously, Korea Company is ready to blast the market as the company has launched a series of ‘Touch Smart feature phones’ under the moniker of REX, also a pocket friendly- REX 60, REX 70, REX 80, REX 90 for youth.

Four Smart REX phones are dual-SIM models have under the series, priced between Rs. 4,280 and Rs 6,490, taking rival Nokia’s Asha series of smartphones head on.

“We are targetting users who are looking for social networking, games and surfing Internet on phones in affordable price range,” Samsung Vice President Asim Warsi told reporters.

He further added, “The entire ‘smart’ feature phone series has been developed in India, for Indian consumers. The phones will be also taken to markets like China, Middle-East, Africa, South America and CIS countries.”

Rex Smart Dual SIM handsets are based on Samsung’s own feature phone OS featuring Samsung’s Touchwiz User Interface and run on Java platform, which means supporting Java apps. The pre-loaded apps which include in Rex feature devices are Facebook, messengers like ChatON and Google Talk and other messaging and social apps, along with 10 full version games from Gameloft.

However, none of these handsets support 3G connectivity. All phones feature an FM radio tuner and support FM recording.

The REX 60 and REX 70 are cheapest devices comes with- 2.8” QVGA display with 1.3-MP camera and 3” QVGA display with a 2MP shooter at price of Rs 4,280 and Rs 4,570.

While REX 80 and REX 90 are high end devices sports a 3” QVGA display with a 3MP camera and 3.5” HVGA display with a 3.2MP camera with Wi-Fi connectivity. The prices are REX 80 for Rs 5,270 and REX 90 Rs 6,490.

All REX Smart Feature Phones has a microSD card slot support and will be available in the market next week onwards.

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