Stepping forward as like Indian Telecom Industry leader Bharti Airtel to cut tariff of 3G, Aditya Birla Group firm Idea Cellular on Tuesday surprised with a move of slashing its 3G tariffs by up to 70 percent.
“The new tariff plan aims to make internet usage within the reach of rural, mid-town customers at home and will help first time users to experience the benefits of 3G. Idea‘s objective is to drive mobile internet usage for the mass market,” the company announced in a statement.
The move targeted to boost the scope of usage internet services by the new-age offering plans in sachet packs, regular packs and unlimited packs to cater to different consumer segments.
As per plan, instead of 10 paise, the pre-paid and post-paid customers will have to pay three paise for 10 KB of data. The company will offer the lowest sachets for Rs 10 with 30 minutes of high speed internet surfing instead of 20 MB data usage (one day validity), while it’s new Rs 25 plan will give 100 MB data with 3 days validity.
According to the statement, 1 GB of data download will cost Rs 250 to Small office/home office users and for unlimited usage plan; they will be cost at Rs 950.
Idea Cellular, having 3G licences for 11 telecom circles, has offered in 3,207 towns across the country with 2.7 million active users and now plans to increase usage limits across different plans for users, as per source said.
Moreover, Idea’s announcement made just within a week after Airtel offered 70% tariffs cut and another operator Aircel is offering unlimited 3G plans starting at Rs 8 per day.