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Indian telecom market is being a wider scope segment not only for Indian companies, also for foreign based.

It one big example is recently the World’s largest GPS device maker, US-based Garmin Corporation launched of its nuvi 40LM and 50LM devices, seeking a vast scope of investment in Indian mass “affordable market segment”.

“Different from traditional navigation devices, which make it difficult to understand the street name or area because of in-built American accent, Garmin self-developed technology and was the first to implement Indian accent into devices.” Tony An, Garmin Asia Marketing Director told reporters while introducing company plans.

Two GPS device, 40LM of a 4.3 inch screen and 50LM with a 5 inch screen are available in market at Rs. 8,450 and Rs. 9,990, being run India office on Tuesday in the capital.

Both are being offered with free maps of Singapore and Malaysia, in built Indian accent “taking away the recurring cost and make the devices much more affordable in the long run”. The devices has feature of voice guidance in Hindi that facilitates the popularity.

Source said, devices support features of Junction View that helps to avoid last minute maneuvers, ‘Lane Info’ which guides to the proper lane for navigation and Highway Mode and also ‘Text-to-speech’ feature speaks street names in English but in an Indian accent.

With broadcast in Hindi and Indian English along with free lifetime maps, Garmin devices will help to fill in the gap even on vacation for those who love to travel without entourage.

Low cost models that have a 57% share in Americas and 38% worldwide, shows best offer of technology with restricted price and this strategy seems to be boost the Indian market.