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The world biggest search giant, Google hit the online copyrights to give higher ranking to legal content, but warned Pirates website owner that its revised search formula to punish pirates URL will implemented from next week.

“Starting next week, we will begin taking into account a new signal in our rankings: the number of valid copyright removal notices we receive for any given site,” Google senior vice president of engineering Amit Singhal said.

“Sites with high numbers of removal notices may appear lower in our results,” he said in Google’s blog post.

Announcing its future step, Google said that it has received more than 4.3 million complaints regarding piracy in the past 30 days and still going to be receiving. So for secure option and resolving the problems, it modifies its formula.

“This ranking change should help users find legitimate, quality sources of content more easily — whether it’s a song previewed on NPR’s music website, a TV show on Hulu or new music streamed on Spotify,” he further added.

Now, the website against which maximum number of copyright pirate complaints is to be recorded, Google will sink that websites, being strict with its content.

Source said, company will provides tools for online ad giant that allow them to challenge piracy accusations. A “counter-notice” will have issued to the URL operators and if once company’s claim be valid, the operator must modify the content, otherwise copyright owner suits against him within 14 days as per US law norms.