In the legal fight with Samsung and Apple Inc, Taiwan’s HTC Corp now comes with its new mobile phone models as a competing rival in a challenging and fickle market.
On Sunday, HTC , the world’s No. 5 smartphone maker launched a range of models, bounding advanced cameras and music functions into new designs at the Barcelona Mobile World Congress.
One X, One S and One V are the new three models of the HTC One , running the latest version of Google‘s Android software.
All three latest models sports HTC’s ImageSense camera technology that offers photography on a par with traditional digital cameras, including fast autofocus and low-light shooting.
The Android phones feature fast processors for either polycarbonate or metal cases that make them harder and more resilient than standard ones.
In addition, new phones designs consists music features include integrating internet radio and using audio technology along with photo storage and sharing software.
Now after losing a legal fight at the end of last year, HTC rise from obscure contract maker to designer of must-have smartphones.
Malik Saadi, Principal Analyst at Informa Telecoms & Media said, “The company aims now to concentrate on what they do best and have built their brand on: bringing innovation through design of premium devices rather than spreading efforts across all segments of the market.”
As per analysts, HTC’s strategy to streamline its branding and to offer fewer, better-differentiated products as featuring with camera and music playback is an extremely pragmatic one that resulted to both market forces and engineering necessity.
And with a great confidence, HTC informed to have 36% revenue in the first quarter of this year by learning from mistakes it made in 2011 while its share value slumped in market from last year as it had lost its edge.
