Microsoft introduces So.cl, a search-driven social network

Microsoft’s social network So.cl, an experimental research project from Microsoft‘s FUSE Labs, is now available to all users after being stepping forward from private beta since December 2011.

So.cl, that combines social networking and search being focused on social search for the purpose of learning, provides rich media sharing, and real time sharing of videos via “video parties.”

The company said that its social network helps users to find and share web pages of interest as students do when they work together, and they will continue its use as Facebook, Twitter and search tools such as Bing and Google.

“We hope to encourage students to reimagine how our everyday communication and learning tools can be improved, by researching, learning and sharing in their everyday lives,” Microsoft said.

However when user searches in So.cl that is powered by Bing, these are by default shared publicly, viewable by other So.cl users as well as to third parties.

If anyone want to keep secret content or search results from other entities and individuals, then he/she must marked as private. Users can also create “rich posts,” by assembling montages of visual web content.

“So.cl is an experimental research project focused on the future of social experiences and learning, especially among younger people,” a Microsoft spokeswoman said.

Interested Users who want to join can log in with Facebook or Microsoft Live accounts, using authentication, but it does not mean that user can post via So.cl into the user’s Facebook stream.

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