As per the latest news, the Bollywood actress Dia Mirza has come-up as a snake to spread awareness against animal skin trade in an ad for animal rights organization People for Ethical Treatment of Animals (PETA).

Meanwhile, the caption of the ad writes as, “Face It: Exotic Skins Kill.Wild Animals Belong in the Wild, Not in Your Wardrobe.”

While talking to media on this, Dia Mirza said, “Skinning animals alive or beating them to death for a pair of boots or a purse cannot be justified.”

she said, “By choosing widely available fake snake and mock croc, you can pay tribute to these animals’ beauty without stealing their skins and killing them.”

Actress Dia Mirza will be seen “bloodied” in the ad, so that it can look as if she was skinned alive, which is the case for many snakes used in the skin trade.

Meanwhile, the ad is shot by noted photographer Jatin Kampani. As per reports to PETA, snakes, alligators and other exotic animals had to face much problems before their skins are turned into shoes, bags and other products.

Moreover, the PETA India had praised actress Dia’s production house, Born Free Entertainment, with a Hero to Animals Award for promoting the adoption of homeless dogs in the organization’s film Love, Breakups, Zindagi.