Bajaj Auto Ltd launched its first four-wheeled vehicle, saying the RE60, today. It is an ultra low cost car whose target would be commercial users and three-wheeled vehicle owners in India.
The unveiling of the four-seater RE60 has low carbon emissions and fuel efficiency.
Rajiv Bajaj, managing director of the group which is best known for its motorbikes and three-wheelers said, “At Bajaj Auto, we believe the people of the planet deserve much better, much faster.”
Now the world’s cheapest car, Tata Nano that already entered into small car manufacturing segment of market, will face a tough competition with its 200cc vehicle.
In India, because of middle –class status, the demand of cheaply made small car has boosted. That’s why as India has become a centre of small car design, engineering and production.
The 200cc vehicle of Bajaj will do 35 kilometres per litre of fuel and emits just 60 grammes of carbon dioxide per kilometre.
According to the Bajaj, the vehicle’s emissions were “typically half of what the small cars currently emit in our market.”
Their main targeted point is of those customers who are drivers of three-wheeled motor-rickshaws. Once it goes on sale some time this year, then anyone who wants to take it can easily do that.
The four-seater car will feature with a top speed of 70 kilometres an hour and weighs just 400 kilogrammes that had been designed specifically for urban commuters, Bajaj said.
Baja will surly proved to be a strong competitor for the Tata Nano which was launched in 2009 and costs as little as Rs 140,880 rupees ($2,770) for the no-frills model.
Recently Bajaj also made a joint project of production involve with France’s Renault and its Japanese partner Nissan to develop a low-cost car.