RIM aims CDMA devices to hike sales in India

The freshly announced Research in Motion (RIM), BlackBerry India cuts price may attract more customers using its CDMA devices as enhance the sales level.

Curve 8530 model is the most popular CDMA version of BlackBerry‘s Curve 8520, that cost Rs 13,500 is now re launching with 12 per cent cut of price of Rs 11,990.

Announcing its re-launching decision, Head of RIM India of CDMA business said, “Smartphones are getting popular day by day, but a majority of these are on GSM technology. While CDMA mobile phones have been popular, there is a very little choice for consumers when it comes to CDMA smartphones. And that is why we are re-launching Curve 8530.”

Along with CDMA, RIM also offers GSM services. There are many other operators in the country include Sistema Shyam Teleservices, Tata Teleservices that make possible it.

According to IDC data, India CDMA smartphone shipments are expected to grow to over three lakh units in 2012 and to over six lakh units in 2016.

On basis of report, it has said that RIM registered 11.1 million BlackBerry smartphones and over 500,000 BlackBerry PlayBook tablets during the quarter.

BlackBerry Style 9670, Curve 9330, 9350 and BlackBerry Bold 9650 are specific models that sports CDMA service.

Even RIM also decided to revise the prices of GSM handsets and tablet PC, PlayBook for only just one reason to boost Indian sales.

Ensuring increase demand of its device by forwarding this user pocket preference step, Head of RIM said, “People are ready to pay top dollar for good devices. CDMA technology has been known to provide great data experience and smartphones ensure that.”

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